How To Identify and Fix Performance Issues in Your SEM Campaigns

  One of the most common criticisms I hear about search engine marketing is that it does not deliver a good return on investment (ROI). Check out SEM myths debunked to learn more about why this isn’t true. From my experience, campaigns that experience poor ROI usually suffer from one or more of the following issues: Poor structure/configuration Conversion leaks Lack of...

Continue reading

5 Big SEO Redirect Mistakes And How To Avoid Them

When most people think about SEO today, we focus on areas such as content, public relations, and social signals. While these are vital components, some companies are missing the most fundamental issues that may be holding their organic search performance back. Redirects are one of those factors that, while most of us understand are important for SEO, not many of us know exactly where they need...

Continue reading

How To Get Your Conversion Rate Into Double Digits

Conversion rate plays a pivotal role in digital marketing and the overall profitability of your website. However, it is also something that most companies neglect. There have been plenty of studies that show average conversion rates across specific categories and the web as a whole. 2015 Estimates include 1.40% (Moz), 2.32% (Monetate), and 2.35% (Wordstream). All these estimates paint a fairly...

Continue reading

Clever Digital Marketing Campaigns That Think Outside Of The Box

Digital marketing has an unwavering focus on data analysis, insight and measurement – and with good reason. However, by only concentrating on using data for marketing purposes, there has been a slight tendency to overlook the creative aspects of marketing, which are just as important. So in this post, I wanted to highlight some ingenious and innovative ways that brands have found to promote...

Continue reading

5 Reasons Why Not Advertising on Brand Search Terms Can Be Expensive

The issue of whether companies should pay for brand keywords or not has been an on-going topic with digital marketers for years, and as Google and Bing take up more above-the-fold content with advertising, it’s clear that the discussion is not going away. Whether you accept it as a necessary expense, legitimate service, or you feel like your brand is being held for ransom, it is important to...

Continue reading

How often should you post on social?

This question comes up frequently in marketing discussions and social media planning meetings. With the various blog posts and articles that cover this topic, many answers are at our fingertips: on our smartphones or being streamed into our social network feeds as we speak. However, are the answers you find likely to be correct? Probably not. To help understand why, let’s take a more every-day...

Continue reading

What is social shopping and why will it be a success?

For a long time, the standard advice for brands and companies on social media is “don’t sell”, and even when you read about how to sell your products on social media, you will see that the focus is usually on everything other than the product itself. Social shopping is now changing the rules for social media advertising, so we are going to look at what it is, how it works, and why it’ll be the...

Continue reading

A Guide To Tracking Your Customers And Getting Them To Love You For It

  There have been many discussions, changes, and challenges in website conversion and behaviour tracking in the last 12 months. Companies need to balance their data intelligence needs with what their customers find acceptable and consider a reasonable use of their data. To help you walk that tightrope, here is my guide to tracking website activity in a way that benefits your business and is...

Continue reading

A Guide to Increasing Sales for Valentine’s Day

Valentine’s day is just around the corner, and while some people feel cynical about the event, the fact is that sales spike during this time as people buy little (or big) gifts for their loved ones. If your company wants to get in on the increased spending, you need to do more than just pop a love heart on your Facebook page. To help out, I have put together my tips for getting more love from...

Continue reading

Understanding The Different Types of Twitter Ads

Twitter is alive with activity, boasting over 300 million users and over 500 million tweets sent every day. In terms of advertising it is still a very new space, and the types of advertising products available to marketers is very different to what you may be used to. If you are looking to get started in Twitter advertising, or want a better understanding of how advertising works on Twitter,...

Continue reading