How to pick the best Attribution Model for your AdWords campaigns

Google has recently announced an expanded beta testing of AdWords Attribution Modelling.  While attribution modelling is a staple part of data analysis, it may be unfamiliar to some AdWords marketers. If you are suddenly seeing attribution settings in your AdWords account and want to know how to make the most of it, this is the post for you.   The attribution problem When you look at your...

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5 things to check before partnering with a digital agency

  Choosing any business to partner with yours is a difficult proposition, and the wrong decision can cost your company dearly. I recently discussed this topic with a very savvy CEO who was frustrated after severing ties with their agency. After a lengthy discussion (and several glasses of wine), here is the shortlist.   1: Are they focused on your objectives? Have you ever spoken to a marketer...

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Why selling isn't working for you on Social Media - and what you can try instead

Why isn't social selling working for you on Social Media?   Social media channels are full of businesses trying their hardest to sell their products and services to an audience that isn't listening.  As a result, the business receives low engagement and conversion rates and wastes valuable marketing budgets on channels that do not deliver returns. Why not try something different?   Many...

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Stricter Facebook Ad Guidelines To Be Enforced

Stricter Facebook Ad Guidelines Enforcement Coming Soon In response to the user and advertiser community, Facebook is rolling out stricter ad and landing page quality requirements over the next few months. While some genuine advertisers will find the need to make some adjustments, overall, this is going to be a good thing for everyone involved.   While it is not 'rampant', there is a...

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Using New AdWords Quality Score Data to Improve Campaign Performance

  Google AdWords Quality Score is a measure of how relevant your ads and landing page experience are for your target audience. New data available in your AdWords campaigns gives us more insight into the quality score and how to improve it, if you know how.   ABOUT QUALITY SCORE In AdWords, the quality score is a number assigned to your ads based on how likely someone is to click on your ad;...

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What the new AdWords Exact Match changes mean for your Ad Campaigns

Your Action Plan for the New Adwords Exact Match Rules   If you work on Google AdWords accounts, you are no doubt familiar with the new changes to exact match keywords that include 'close variants'. While the consensus from marketers is that this shift is not ideal for performance marketing, I am going to focus on what you can do to maximise your campaign performance as a result of this...

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Guide to Facebook Ads (Pt. 4): Local Awareness, Events & Offers

Facebook offers a huge range of ads for many specific marketing objectives. However, most advertisers tend to either a) under-utilise the more niche ad types, b) opt to boost posts or c) concentrate solely on ads focused on engagement or website visits. In this post, we will cover some of the more niche ad types that you can use when promoting local business, events, and special offers....

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How to get the most from Google Data Studio 360

Google have released their latest offering, Data Studio 360 in both a free and premium version. While the tool itself is fantastic, the one recurring question I get from customers is "what does it actually do?"   When you go to the Google Data Studio page, you are greeted with this explanation:   Tell beautiful stories with your data. Google Data Studio 360 (beta) turns your data into...

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A Guide to Facebook Ads (Pt. 3): Website Traffic & Leads

Most companies see Facebook as a good communication and brand awareness tool, and for good reason. However, not many advertisers realise the potential for Facebook ads to drive targeted traffic to their websites. Continuing with our series of posts about Facebook ads, this week's topic covers the best ads that drive traffic, leads and sales to your website. You can also see our previous...

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A Guide to Facebook Ads (Pt. 2): Mobile & Desktop Apps

  Following on from our previous post about Facebook ads that drive likes and engagement, this week, we’ll be looking at the different ad formats for promoting your apps.   Mobile and Desktop Apps   Facebook is a great place to promote apps, primarily because people are on the target devices at the time, and advertisers have the ability to target niche interests, demographics and...

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