Choosing any business to partner with yours is a difficult proposition, and the wrong decision can cost your company dearly. I recently discussed this topic with a very savvy CEO who was frustrated after severing ties with their agency. After a lengthy discussion (and several glasses of wine), here is the shortlist.   1: Are they focused on your objectives? Have you ever spoken to a marketer...

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Why isn't social selling working for you on Social Media?   Social media channels are full of businesses trying their hardest to sell their products and services to an audience that isn't listening.  As a result, the business receives low engagement and conversion rates and wastes valuable marketing budgets on channels that do not deliver returns. Why not try something different?   Many...

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Stricter Facebook Ad Guidelines Enforcement Coming Soon In response to the user and advertiser community, Facebook is rolling out stricter ad and landing page quality requirements over the next few months. While some genuine advertisers will find the need to make some adjustments, overall, this is going to be a good thing for everyone involved.   While it is not 'rampant', there is a...

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  Google AdWords Quality Score is a measure of how relevant your ads and landing page experience are for your target audience. New data available in your AdWords campaigns gives us more insight into the quality score and how to improve it, if you know how.   ABOUT QUALITY SCORE In AdWords, the quality score is a number assigned to your ads based on how likely someone is to click on your ad;...

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Your Action Plan for the New Adwords Exact Match Rules   If you work on Google AdWords accounts, you are no doubt familiar with the new changes to exact match keywords that include 'close variants'. While the consensus from marketers is that this shift is not ideal for performance marketing, I am going to focus on what you can do to maximise your campaign performance as a result of this...

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Facebook offers a huge range of ads for many specific marketing objectives. However, most advertisers tend to either a) under-utilise the more niche ad types, b) opt to boost posts or c) concentrate solely on ads focused on engagement or website visits. In this post, we will cover some of the more niche ad types that you can use when promoting local business, events, and special offers....

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Google have released their latest offering, Data Studio 360 in both a free and premium version. While the tool itself is fantastic, the one recurring question I get from customers is "what does it actually do?"   When you go to the Google Data Studio page, you are greeted with this explanation:   Tell beautiful stories with your data. Google Data Studio 360 (beta) turns your data into...

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Most companies see Facebook as a good communication and brand awareness tool, and for good reason. However, not many advertisers realise the potential for Facebook ads to drive targeted traffic to their websites. Continuing with our series of posts about Facebook ads, this week's topic covers the best ads that drive traffic, leads and sales to your website. You can also see our previous...

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  Following on from our previous post about Facebook ads that drive likes and engagement, this week, we’ll be looking at the different ad formats for promoting your apps.   Mobile and Desktop Apps   Facebook is a great place to promote apps, primarily because people are on the target devices at the time, and advertisers have the ability to target niche interests, demographics and...

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Most advertisers are aware of Facebook’s 'boosted' posts, which allow you to reach a broader audience with your selected Facebook posts. However, not many people realise that there are a lot more ad formats and options available depending on what you are looking to achieve. Similar to Twitter, Facebook organises their ad products based on the objective that the advertiser wants to focus on....

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