How to succeed in PPC bid auctions

Search engine pay per click (otherwise known as PPC) bid auctions are a dynamic environment, with a large number of factors that are brought together every time someone searches on a search engine. Choosing the ideal bid for a particular keyword or ad group requires thought, planning, and data. This post shares a few insights into selecting the best bids, and avoiding some traps that can...

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New Adwords Features make bid optimisation essential for success

Google AdWords is rolling out a new ad extension called structured snippets over the coming weeks. While this looks to be a great feature for advertisers, it also makes your bidding strategy against competitors more important than ever. Ad extensions are an excellent way to highlight the unique qualities of your company and products or provide useful information to users before they click your...

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What is bid optimisation?

Bid optimisation is something I am very passionate about, and something I talk to people about every day. Unfortunately, it is a very poorly understood area of digital marketing and is often confused with other marketing techniques or technologies. If you are unsure of exactly what bid optimisation is or struggle with differentiating bid optimisation from other marketing technologies such as...

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