How To Get Your Conversion Rate Into Double Digits

Conversion rate plays a pivotal role in digital marketing and the overall profitability of your website. However, it is also something that most companies neglect. There have been plenty of studies that show average conversion rates across specific categories and the web as a whole. 2015 Estimates include 1.40% (Moz), 2.32% (Monetate), and 2.35% (Wordstream). All these estimates paint a fairly...

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7 reasons to love your Adwords call extensions

AdWords “call extensions” display a call button as part of your ad when viewed on a mobile device. People who see your ad can click on the button and call your business directly from your ad. However, call extensions are often overlooked when setting up your search engine marketing or measuring the performance of your campaigns. So today I wanted to highlight some of the reasons why you should...

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What is Conversion Rate Optimisation?

Conversion Rate Optimisation (CRO) is the process of using data from website analytics, automated, a/b and user experience testing to improve your website conversion funnels and increase conversion rates. While the practice of improving website conversion funnels is not new, the technologies and methods for utilising data to do so have advanced in recent years.  This improvement is one reason...

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Choosing an Online Conversion Tracking Solution

Digital marketing tools have come a very long way in recent years. While people in the industry are well aware of them, most businesses are left in the dark as to what they should look for when choosing technology to aid their online marketing endeavours. Some tools focus on conversion tracking while some tools go one step further and do both conversion tracking and digital marketing...

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