Crafting Ads for Different Types of Search Queries

The words and phrases that people type into search engines can vary greatly, but, in general, they can be grouped into broad intention-based motives: Navigational, Informational and Transactional. Understanding what drives these motives is the key to achieving success from your campaigns. Navigational Search Queries These are queries made by people who know what they are looking for and just...

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Stand out with Display Advertising

Display advertising refers to ads that are placed in and around page content on websites. Most people usually associate banner images with display advertising, however, adverts come in a large range of formats including text, image, animation, video and HTML. There are many platforms for display advertising including Google Adwords & Bing ads display networks, DoubleClick, AppNexus, Rubicon and...

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