How to pick the best Attribution Model for your AdWords campaigns

Google has recently announced an expanded beta testing of AdWords Attribution Modelling.  While attribution modelling is a staple part of data analysis, it may be unfamiliar to some AdWords marketers. If you are suddenly seeing attribution settings in your AdWords account and want to know how to make the most of it, this is the post for you.   The attribution problem When you look at your...

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Using New AdWords Quality Score Data to Improve Campaign Performance

  Google AdWords Quality Score is a measure of how relevant your ads and landing page experience are for your target audience. New data available in your AdWords campaigns gives us more insight into the quality score and how to improve it, if you know how.   ABOUT QUALITY SCORE In AdWords, the quality score is a number assigned to your ads based on how likely someone is to click on your ad;...

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What the new AdWords Exact Match changes mean for your Ad Campaigns

Your Action Plan for the New Adwords Exact Match Rules   If you work on Google AdWords accounts, you are no doubt familiar with the new changes to exact match keywords that include 'close variants'. While the consensus from marketers is that this shift is not ideal for performance marketing, I am going to focus on what you can do to maximise your campaign performance as a result of this...

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7 reasons to love your Adwords call extensions

AdWords “call extensions” display a call button as part of your ad when viewed on a mobile device. People who see your ad can click on the button and call your business directly from your ad. However, call extensions are often overlooked when setting up your search engine marketing or measuring the performance of your campaigns. So today I wanted to highlight some of the reasons why you should...

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New Adwords Features make bid optimisation essential for success

Google AdWords is rolling out a new ad extension called structured snippets over the coming weeks. While this looks to be a great feature for advertisers, it also makes your bidding strategy against competitors more important than ever. Ad extensions are an excellent way to highlight the unique qualities of your company and products or provide useful information to users before they click your...

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