What is Multi-channel attribution and why is it so important?

Multi-channel attribution has become a buzz-word within the digital marketing space over the last two or three years. Outside of the industry, it’s still a largely unknown term so here is a quick run-down of what it is and why your company should be paying attention to it.  On a simplistic level, digital marketing can be measured based on the number of people who respond to your ad, and then...

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What is bid optimisation?

Bid optimisation is something I am very passionate about, and something I talk to people about every day. Unfortunately, it is a very poorly understood area of digital marketing and is often confused with other marketing techniques or technologies. If you are unsure of exactly what bid optimisation is or struggle with differentiating bid optimisation from other marketing technologies such as...

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