Crafting Ads for Different Types of Search Queries

The words and phrases that people type into search engines can vary greatly, but, in general, they can be grouped into broad intention-based motives: Navigational, Informational and Transactional. Understanding what drives these motives is the key to achieving success from your campaigns. Navigational Search Queries These are queries made by people who know what they are looking for and just...

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The Paid Social Media Revolution

2015 has been a very exciting year for social media marketers with Instagram, Pinterest and Snapchat releasing advertising products; meaning social media advertisers now have a wider range of options to choose from, and larger markets in which to promote their brands. If your brand doesn’t engage in paid social advertising already, here are a few reasons why it should. Paid Social Media is cost...

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What is Multi-channel attribution and why is it so important?

Multi-channel attribution has become a buzz-word within the digital marketing space over the last two or three years. Outside of the industry, it’s still a largely unknown term so here is a quick run-down of what it is and why your company should be paying attention to it.  On a simplistic level, digital marketing can be measured based on the number of people who respond to your ad, and then...

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Stand out with Display Advertising

Display advertising refers to ads that are placed in and around page content on websites. Most people usually associate banner images with display advertising, however, adverts come in a large range of formats including text, image, animation, video and HTML. There are many platforms for display advertising including Google Adwords & Bing ads display networks, DoubleClick, AppNexus, Rubicon and...

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How ad blocking can inspire better advertising

Apple’s recent release of iOS 9 has paved the way for apps to block cookies, pop-ups, and banner ads in the Safari browser. Android users have had access to similar functionality, and desktop apps for both Mac and PC have been available for quite some time now. Ad blocking technologies perform a variety of functions that prevent ads from displaying to you, and from tracking you. To limit...

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