How To Get Your Conversion Rate Into Double Digits

Conversion rate plays a pivotal role in digital marketing and the overall profitability of your website. However, it is also something that most companies neglect. There have been plenty of studies that show average conversion rates across specific categories and the web as a whole. 2015 Estimates include 1.40% (Moz), 2.32% (Monetate), and 2.35% (Wordstream). All these estimates paint a fairly...

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Crafting Ads for Different Types of Search Queries

The words and phrases that people type into search engines can vary greatly, but, in general, they can be grouped into broad intention-based motives: Navigational, Informational and Transactional. Understanding what drives these motives is the key to achieving success from your campaigns. Navigational Search Queries These are queries made by people who know what they are looking for and just...

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The Paid Social Media Revolution

2015 has been a very exciting year for social media marketers with Instagram, Pinterest and Snapchat releasing advertising products; meaning social media advertisers now have a wider range of options to choose from, and larger markets in which to promote their brands. If your brand doesn’t engage in paid social advertising already, here are a few reasons why it should. Paid Social Media is cost...

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What is Multi-channel attribution and why is it so important?

Multi-channel attribution has become a buzz-word within the digital marketing space over the last two or three years. Outside of the industry, it’s still a largely unknown term so here is a quick run-down of what it is and why your company should be paying attention to it.  On a simplistic level, digital marketing can be measured based on the number of people who respond to your ad, and then...

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7 reasons to love your Adwords call extensions

AdWords “call extensions” display a call button as part of your ad when viewed on a mobile device. People who see your ad can click on the button and call your business directly from your ad. However, call extensions are often overlooked when setting up your search engine marketing or measuring the performance of your campaigns. So today I wanted to highlight some of the reasons why you should...

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Stand out with Display Advertising

Display advertising refers to ads that are placed in and around page content on websites. Most people usually associate banner images with display advertising, however, adverts come in a large range of formats including text, image, animation, video and HTML. There are many platforms for display advertising including Google Adwords & Bing ads display networks, DoubleClick, AppNexus, Rubicon and...

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How to succeed in PPC bid auctions

Search engine pay per click (otherwise known as PPC) bid auctions are a dynamic environment, with a large number of factors that are brought together every time someone searches on a search engine. Choosing the ideal bid for a particular keyword or ad group requires thought, planning, and data. This post shares a few insights into selecting the best bids, and avoiding some traps that can...

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What is Conversion Rate Optimisation?

Conversion Rate Optimisation (CRO) is the process of using data from website analytics, automated, a/b and user experience testing to improve your website conversion funnels and increase conversion rates. While the practice of improving website conversion funnels is not new, the technologies and methods for utilising data to do so have advanced in recent years.  This improvement is one reason...

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How ad blocking can inspire better advertising

Apple’s recent release of iOS 9 has paved the way for apps to block cookies, pop-ups, and banner ads in the Safari browser. Android users have had access to similar functionality, and desktop apps for both Mac and PC have been available for quite some time now. Ad blocking technologies perform a variety of functions that prevent ads from displaying to you, and from tracking you. To limit...

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New Adwords Features make bid optimisation essential for success

Google AdWords is rolling out a new ad extension called structured snippets over the coming weeks. While this looks to be a great feature for advertisers, it also makes your bidding strategy against competitors more important than ever. Ad extensions are an excellent way to highlight the unique qualities of your company and products or provide useful information to users before they click your...

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