5 Examples of Strong Digital Marketing Campaigns

There are more digital marketing channels to choose from than ever before, and they all present their unique strengths and challenges. However, many brands use all marketing channels to broadcast the same marketing message, which is usually "buy my stuff!" In this post, I will highlight some techniques and strategies used by brands who have succeeded with specific marketing channels that you...

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Remarketing works – but you have to do it right

Remarketing is a powerful advertising tool that allows you to reach out to customers that have shown an interest in engaging with you but haven’t yet made that final conversion step. Importantly, though, to gain the benefits that remarketing has to offer, you need to approach it with the right strategy. Remarketing is a nifty feature that allows you to segment a part of your audience who have...

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