Using New AdWords Quality Score Data to Improve Campaign Performance

  Google AdWords Quality Score is a measure of how relevant your ads and landing page experience are for your target audience. New data available in your AdWords campaigns gives us more insight into the quality score and how to improve it, if you know how.   ABOUT QUALITY SCORE In AdWords, the quality score is a number assigned to your ads based on how likely someone is to click on your ad;...

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5 Examples of Strong Digital Marketing Campaigns

There are more digital marketing channels to choose from than ever before, and they all present their unique strengths and challenges. However, many brands use all marketing channels to broadcast the same marketing message, which is usually "buy my stuff!" In this post, I will highlight some techniques and strategies used by brands who have succeeded with specific marketing channels that you...

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How To Identify and Fix Performance Issues in Your SEM Campaigns

  One of the most common criticisms I hear about search engine marketing is that it does not deliver a good return on investment (ROI). Check out SEM myths debunked to learn more about why this isn’t true. From my experience, campaigns that experience poor ROI usually suffer from one or more of the following issues: Poor structure/configuration Conversion leaks Lack of...

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“Search Engine Marketing Doesn’t Work!” and 9 other SEM Myths Debunked

Search Engine Marketing is one of the most misunderstood marketing acronyms, and often confused with Search Engine Optimisation (which is actually a small fragment of SEM). With so much information about Search Engine Marketing available, it can be hard to distinguish what is fact and what is fiction. So today I’m busting the top 10 myths I hear the most frequently about Search Engine...

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How Search Engine Marketing Has Evolved in 2015

With all the changes, new technologies, features and options available in the digital marketing space, it is easy to get lost or left behind. After hearing some opinions on Search Engine Marketing recently, it seems to me that many advertisers have been left behind in terms of what modern SEM is. So here is my take on what Search Engine Marketing (or paid search marketing) is in 2015. The...

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Don’t abandon your Bing Ad campaigns!

  As Yahoo revealed its agreement with Google to serve search results, ads, and image results on selected search queries, many people have begun speculating on what this means for the future of search engine marketing, and Bing ads in particular. In the midst of this speculation, it’s worth noting that Yahoo has been testing results from Google since July of this year (2015). While this...

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7 reasons to love your Adwords call extensions

AdWords “call extensions” display a call button as part of your ad when viewed on a mobile device. People who see your ad can click on the button and call your business directly from your ad. However, call extensions are often overlooked when setting up your search engine marketing or measuring the performance of your campaigns. So today I wanted to highlight some of the reasons why you should...

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New Adwords Features make bid optimisation essential for success

Google AdWords is rolling out a new ad extension called structured snippets over the coming weeks. While this looks to be a great feature for advertisers, it also makes your bidding strategy against competitors more important than ever. Ad extensions are an excellent way to highlight the unique qualities of your company and products or provide useful information to users before they click your...

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