5 Big SEO Redirect Mistakes And How To Avoid Them

When most people think about SEO today, we focus on areas such as content, public relations, and social signals. While these are vital components, some companies are missing the most fundamental issues that may be holding their organic search performance back. Redirects are one of those factors that, while most of us understand are important for SEO, not many of us know exactly where they need...

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Clever Digital Marketing Campaigns That Think Outside Of The Box

Digital marketing has an unwavering focus on data analysis, insight and measurement – and with good reason. However, by only concentrating on using data for marketing purposes, there has been a slight tendency to overlook the creative aspects of marketing, which are just as important. So in this post, I wanted to highlight some ingenious and innovative ways that brands have found to promote...

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5 Reasons Why Not Advertising on Brand Search Terms Can Be Expensive

The issue of whether companies should pay for brand keywords or not has been an on-going topic with digital marketers for years, and as Google and Bing take up more above-the-fold content with advertising, it’s clear that the discussion is not going away. Whether you accept it as a necessary expense, legitimate service, or you feel like your brand is being held for ransom, it is important to...

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What is bid optimisation?

Bid optimisation is something I am very passionate about, and something I talk to people about every day. Unfortunately, it is a very poorly understood area of digital marketing and is often confused with other marketing techniques or technologies. If you are unsure of exactly what bid optimisation is or struggle with differentiating bid optimisation from other marketing technologies such as...

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