5 Video Ad Campaigns (and what makes them so great)

  It’s no secret that video marketing is on the rise. And with that, the proliferation of video ads are rising too.   The reason? YouTube ensures that your consumers are engaged – they see, hear, and spend time watching your ad. The average person spends over 9 hours on video per month; millennials, in particular, rake in over 14 hours. And that’s just for desktop.   In Australia...

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Why selling isn't working for you on Social Media - and what you can try instead

Why isn't social selling working for you on Social Media?   Social media channels are full of businesses trying their hardest to sell their products and services to an audience that isn't listening.  As a result, the business receives low engagement and conversion rates and wastes valuable marketing budgets on channels that do not deliver returns. Why not try something different?   Many...

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Stricter Facebook Ad Guidelines To Be Enforced

Stricter Facebook Ad Guidelines Enforcement Coming Soon In response to the user and advertiser community, Facebook is rolling out stricter ad and landing page quality requirements over the next few months. While some genuine advertisers will find the need to make some adjustments, overall, this is going to be a good thing for everyone involved.   While it is not 'rampant', there is a...

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Guide to Facebook Ads (Pt. 4): Local Awareness, Events & Offers

Facebook offers a huge range of ads for many specific marketing objectives. However, most advertisers tend to either a) under-utilise the more niche ad types, b) opt to boost posts or c) concentrate solely on ads focused on engagement or website visits. In this post, we will cover some of the more niche ad types that you can use when promoting local business, events, and special offers....

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A Guide to Facebook Ads (Pt. 3): Website Traffic & Leads

Most companies see Facebook as a good communication and brand awareness tool, and for good reason. However, not many advertisers realise the potential for Facebook ads to drive targeted traffic to their websites. Continuing with our series of posts about Facebook ads, this week's topic covers the best ads that drive traffic, leads and sales to your website. You can also see our previous...

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A Guide to Facebook Ads (Pt. 2): Mobile & Desktop Apps

  Following on from our previous post about Facebook ads that drive likes and engagement, this week, we’ll be looking at the different ad formats for promoting your apps.   Mobile and Desktop Apps   Facebook is a great place to promote apps, primarily because people are on the target devices at the time, and advertisers have the ability to target niche interests, demographics and...

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Facebook Ads Series (Pt. 1): Engagement & Likes

Most advertisers are aware of Facebook’s 'boosted' posts, which allow you to reach a broader audience with your selected Facebook posts. However, not many people realise that there are a lot more ad formats and options available depending on what you are looking to achieve. Similar to Twitter, Facebook organises their ad products based on the objective that the advertiser wants to focus on....

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5 Examples of Strong Digital Marketing Campaigns

There are more digital marketing channels to choose from than ever before, and they all present their unique strengths and challenges. However, many brands use all marketing channels to broadcast the same marketing message, which is usually "buy my stuff!" In this post, I will highlight some techniques and strategies used by brands who have succeeded with specific marketing channels that you...

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Clever Digital Marketing Campaigns That Think Outside Of The Box

Digital marketing has an unwavering focus on data analysis, insight and measurement – and with good reason. However, by only concentrating on using data for marketing purposes, there has been a slight tendency to overlook the creative aspects of marketing, which are just as important. So in this post, I wanted to highlight some ingenious and innovative ways that brands have found to promote...

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How often should you post on social?

This question comes up frequently in marketing discussions and social media planning meetings. With the various blog posts and articles that cover this topic, many answers are at our fingertips: on our smartphones or being streamed into our social network feeds as we speak. However, are the answers you find likely to be correct? Probably not. To help understand why, let’s take a more every-day...

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