5 Examples of Strong Digital Marketing Campaigns

There are more digital marketing channels to choose from than ever before, and they all present their unique strengths and challenges. However, many brands use all marketing channels to broadcast the same marketing message, which is usually "buy my stuff!" In this post, I will highlight some techniques and strategies used by brands who have succeeded with specific marketing channels that you...

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Clever Digital Marketing Campaigns That Think Outside Of The Box

Digital marketing has an unwavering focus on data analysis, insight and measurement – and with good reason. However, by only concentrating on using data for marketing purposes, there has been a slight tendency to overlook the creative aspects of marketing, which are just as important. So in this post, I wanted to highlight some ingenious and innovative ways that brands have found to promote...

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Understanding The Different Types of Twitter Ads

Twitter is alive with activity, boasting over 300 million users and over 500 million tweets sent every day. In terms of advertising it is still a very new space, and the types of advertising products available to marketers is very different to what you may be used to. If you are looking to get started in Twitter advertising, or want a better understanding of how advertising works on Twitter,...

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