5 Video Ad Campaigns (and what makes them so great)

  It’s no secret that video marketing is on the rise. And with that, the proliferation of video ads are rising too.   The reason? YouTube ensures that your consumers are engaged – they see, hear, and spend time watching your ad. The average person spends over 9 hours on video per month; millennials, in particular, rake in over 14 hours. And that’s just for desktop.   In Australia...

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Clever Digital Marketing Campaigns That Think Outside Of The Box

Digital marketing has an unwavering focus on data analysis, insight and measurement – and with good reason. However, by only concentrating on using data for marketing purposes, there has been a slight tendency to overlook the creative aspects of marketing, which are just as important. So in this post, I wanted to highlight some ingenious and innovative ways that brands have found to promote...

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