What the new AdWords Exact Match changes mean for your Ad Campaigns

Your Action Plan for the New Adwords Exact Match Rules   If you work on Google AdWords accounts, you are no doubt familiar with the new changes to exact match keywords that include 'close variants'. While the consensus from marketers is that this shift is not ideal for performance marketing, I am going to focus on what you can do to maximise your campaign performance as a result of this...

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A Guide to Facebook Ads (Pt. 2): Mobile & Desktop Apps

  Following on from our previous post about Facebook ads that drive likes and engagement, this week, we’ll be looking at the different ad formats for promoting your apps.   Mobile and Desktop Apps   Facebook is a great place to promote apps, primarily because people are on the target devices at the time, and advertisers have the ability to target niche interests, demographics and...

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Facebook Ads Series (Pt. 1): Engagement & Likes

Most advertisers are aware of Facebook’s 'boosted' posts, which allow you to reach a broader audience with your selected Facebook posts. However, not many people realise that there are a lot more ad formats and options available depending on what you are looking to achieve. Similar to Twitter, Facebook organises their ad products based on the objective that the advertiser wants to focus on....

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5 Reasons Why Not Advertising on Brand Search Terms Can Be Expensive

The issue of whether companies should pay for brand keywords or not has been an on-going topic with digital marketers for years, and as Google and Bing take up more above-the-fold content with advertising, it’s clear that the discussion is not going away. Whether you accept it as a necessary expense, legitimate service, or you feel like your brand is being held for ransom, it is important to...

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Understanding The Different Types of Twitter Ads

Twitter is alive with activity, boasting over 300 million users and over 500 million tweets sent every day. In terms of advertising it is still a very new space, and the types of advertising products available to marketers is very different to what you may be used to. If you are looking to get started in Twitter advertising, or want a better understanding of how advertising works on Twitter,...

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