What the new AdWords Exact Match changes mean for your Ad Campaigns

Your Action Plan for the New Adwords Exact Match Rules   If you work on Google AdWords accounts, you are no doubt familiar with the new changes to exact match keywords that include 'close variants'. While the consensus from marketers is that this shift is not ideal for performance marketing, I am going to focus on what you can do to maximise your campaign performance as a result of this...

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A Guide to Facebook Ads (Pt. 3): Website Traffic & Leads

Most companies see Facebook as a good communication and brand awareness tool, and for good reason. However, not many advertisers realise the potential for Facebook ads to drive targeted traffic to their websites. Continuing with our series of posts about Facebook ads, this week's topic covers the best ads that drive traffic, leads and sales to your website. You can also see our previous...

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How To Identify and Fix Performance Issues in Your SEM Campaigns

  One of the most common criticisms I hear about search engine marketing is that it does not deliver a good return on investment (ROI). Check out SEM myths debunked to learn more about why this isn’t true. From my experience, campaigns that experience poor ROI usually suffer from one or more of the following issues: Poor structure/configuration Conversion leaks Lack of...

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Clever Digital Marketing Campaigns That Think Outside Of The Box

Digital marketing has an unwavering focus on data analysis, insight and measurement – and with good reason. However, by only concentrating on using data for marketing purposes, there has been a slight tendency to overlook the creative aspects of marketing, which are just as important. So in this post, I wanted to highlight some ingenious and innovative ways that brands have found to promote...

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5 Reasons Why Not Advertising on Brand Search Terms Can Be Expensive

The issue of whether companies should pay for brand keywords or not has been an on-going topic with digital marketers for years, and as Google and Bing take up more above-the-fold content with advertising, it’s clear that the discussion is not going away. Whether you accept it as a necessary expense, legitimate service, or you feel like your brand is being held for ransom, it is important to...

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A Guide To Tracking Your Customers And Getting Them To Love You For It

  There have been many discussions, changes, and challenges in website conversion and behaviour tracking in the last 12 months. Companies need to balance their data intelligence needs with what their customers find acceptable and consider a reasonable use of their data. To help you walk that tightrope, here is my guide to tracking website activity in a way that benefits your business and is...

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5 questions you need to ask your digital marketing company before hiring them

A few weeks back, we talked about how important it is to have a holistic digital strategy. The strategy is the first step; it then has to be executed. Your amazing strategy is going to drive growth only when it’s executed well. Our ever growing market is abundant with digital marketing companies, who will – no doubt- all claim to have the best solutions for your needs. But how do you evaluate your...

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