A Guide to Facebook Ads (Pt. 3): Website Traffic & Leads

Most companies see Facebook as a good communication and brand awareness tool, and for good reason. However, not many advertisers realise the potential for Facebook ads to drive targeted traffic to their websites. Continuing with our series of posts about Facebook ads, this week's topic covers the best ads that drive traffic, leads and sales to your website. You can also see our previous...

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Clever Digital Marketing Campaigns That Think Outside Of The Box

Digital marketing has an unwavering focus on data analysis, insight and measurement – and with good reason. However, by only concentrating on using data for marketing purposes, there has been a slight tendency to overlook the creative aspects of marketing, which are just as important. So in this post, I wanted to highlight some ingenious and innovative ways that brands have found to promote...

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Digital Marketing Predictions For 2016

Happy New Year! 2016 is finally here and as businesses gear up for the year ahead, savvy marketers are already scouring for the next big trends. Here are our top 5 predictions to look out for in digital marketing this year:     Mobile Will show no signs of slowing down now that it has passed desktop usage. Mobile web browsing might have overtaken desktop in 2015, but it’s only...

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5 questions you need to ask your digital marketing company before hiring them

A few weeks back, we talked about how important it is to have a holistic digital strategy. The strategy is the first step; it then has to be executed. Your amazing strategy is going to drive growth only when it’s executed well. Our ever growing market is abundant with digital marketing companies, who will – no doubt- all claim to have the best solutions for your needs. But how do you evaluate your...

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