What is social shopping and why will it be a success?

For a long time, the standard advice for brands and companies on social media is “don’t sell”, and even when you read about how to sell your products on social media, you will see that the focus is usually on everything other than the product itself. Social shopping is now changing the rules for social media advertising, so we are going to look at what it is, how it works, and why it’ll be the...

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