5 Big SEO Redirect Mistakes And How To Avoid Them

When most people think about SEO today, we focus on areas such as content, public relations, and social signals. While these are vital components, some companies are missing the most fundamental issues that may be holding their organic search performance back. Redirects are one of those factors that, while most of us understand are important for SEO, not many of us know exactly where they need...

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5 Reasons Why Not Advertising on Brand Search Terms Can Be Expensive

The issue of whether companies should pay for brand keywords or not has been an on-going topic with digital marketers for years, and as Google and Bing take up more above-the-fold content with advertising, it’s clear that the discussion is not going away. Whether you accept it as a necessary expense, legitimate service, or you feel like your brand is being held for ransom, it is important to...

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How to choose the right digital marketing channels for your message and audience

Digital marketing is a necessity in modern business, and more companies are advertising in search, social, and display marketing channels in order to compete for consumer’s attention and keep abreast of their demands. The company’s overall message should be consistent across all channels, just tailored appropriately to suit the channel and the audience. However, many companies make the mistake of...

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