“Search Engine Marketing Doesn’t Work!” and 9 other SEM Myths Debunked

Search Engine Marketing is one of the most misunderstood marketing acronyms, and often confused with Search Engine Optimisation (which is actually a small fragment of SEM). With so much information about Search Engine Marketing available, it can be hard to distinguish what is fact and what is fiction. So today I’m busting the top 10 myths I hear the most frequently about Search Engine...

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