How To Identify and Fix Performance Issues in Your SEM Campaigns

  One of the most common criticisms I hear about search engine marketing is that it does not deliver a good return on investment (ROI). Check out SEM myths debunked to learn more about why this isn’t true. From my experience, campaigns that experience poor ROI usually suffer from one or more of the following issues: Poor structure/configuration Conversion leaks Lack of...

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“Search Engine Marketing Doesn’t Work!” and 9 other SEM Myths Debunked

Search Engine Marketing is one of the most misunderstood marketing acronyms, and often confused with Search Engine Optimisation (which is actually a small fragment of SEM). With so much information about Search Engine Marketing available, it can be hard to distinguish what is fact and what is fiction. So today I’m busting the top 10 myths I hear the most frequently about Search Engine...

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