5 Reasons Why Not Advertising on Brand Search Terms Can Be Expensive

The issue of whether companies should pay for brand keywords or not has been an on-going topic with digital marketers for years, and as Google and Bing take up more above-the-fold content with advertising, it’s clear that the discussion is not going away. Whether you accept it as a necessary expense, legitimate service, or you feel like your brand is being held for ransom, it is important to...

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“Search Engine Marketing Doesn’t Work!” and 9 other SEM Myths Debunked

Search Engine Marketing is one of the most misunderstood marketing acronyms, and often confused with Search Engine Optimisation (which is actually a small fragment of SEM). With so much information about Search Engine Marketing available, it can be hard to distinguish what is fact and what is fiction. So today I’m busting the top 10 myths I hear the most frequently about Search Engine...

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