A Guide to Facebook Ads (Pt. 3): Website Traffic & Leads

Most companies see Facebook as a good communication and brand awareness tool, and for good reason. However, not many advertisers realise the potential for Facebook ads to drive targeted traffic to their websites. Continuing with our series of posts about Facebook ads, this week's topic covers the best ads that drive traffic, leads and sales to your website. You can also see our previous...

Continue reading

A Guide to Facebook Ads (Pt. 2): Mobile & Desktop Apps

  Following on from our previous post about Facebook ads that drive likes and engagement, this week, we’ll be looking at the different ad formats for promoting your apps.   Mobile and Desktop Apps   Facebook is a great place to promote apps, primarily because people are on the target devices at the time, and advertisers have the ability to target niche interests, demographics and...

Continue reading

Facebook Ads Series (Pt. 1): Engagement & Likes

Most advertisers are aware of Facebook’s 'boosted' posts, which allow you to reach a broader audience with your selected Facebook posts. However, not many people realise that there are a lot more ad formats and options available depending on what you are looking to achieve. Similar to Twitter, Facebook organises their ad products based on the objective that the advertiser wants to focus on....

Continue reading

What is social shopping and why will it be a success?

For a long time, the standard advice for brands and companies on social media is “don’t sell”, and even when you read about how to sell your products on social media, you will see that the focus is usually on everything other than the product itself. Social shopping is now changing the rules for social media advertising, so we are going to look at what it is, how it works, and why it’ll be the...

Continue reading

Understanding The Different Types of Twitter Ads

Twitter is alive with activity, boasting over 300 million users and over 500 million tweets sent every day. In terms of advertising it is still a very new space, and the types of advertising products available to marketers is very different to what you may be used to. If you are looking to get started in Twitter advertising, or want a better understanding of how advertising works on Twitter,...

Continue reading

How To Bring Social Skills Back To Social Media Marketing

Social media has become a very important marketing channel for brands, and if well executed, has the ability to deliver impressive outcomes. The problem is that so many brands fail to understand that their social media is a two-way dialogue rather than a one-way broadcast, and ignore many of the social norms and rules we apply in face-to-face conversation. Here are a few common things we...

Continue reading

5 Essentials for Digital Marketing to Millennials

Young adults have long been an important demographic for marketing. This vibrant, dynamic group often has higher disposable incomes, less financial commitments and is more likely to consume, especially in areas of technology, fashion and entertainment. However, as mentioned in a previous post, millennials are resistant to advertising and most likely to block ads. This post explains where this...

Continue reading

How to choose the right digital marketing channels for your message and audience

Digital marketing is a necessity in modern business, and more companies are advertising in search, social, and display marketing channels in order to compete for consumer’s attention and keep abreast of their demands. The company’s overall message should be consistent across all channels, just tailored appropriately to suit the channel and the audience. However, many companies make the mistake of...

Continue reading