A Guide to Facebook Ads (Pt. 3): Website Traffic & Leads

Most companies see Facebook as a good communication and brand awareness tool, and for good reason. However, not many advertisers realise the potential for Facebook ads to drive targeted traffic to their websites. Continuing with our series of posts about Facebook ads, this week's topic covers the best ads that drive traffic, leads and sales to your website. You can also see our previous...

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Facebook Ads Series (Pt. 1): Engagement & Likes

Most advertisers are aware of Facebook’s 'boosted' posts, which allow you to reach a broader audience with your selected Facebook posts. However, not many people realise that there are a lot more ad formats and options available depending on what you are looking to achieve. Similar to Twitter, Facebook organises their ad products based on the objective that the advertiser wants to focus on....

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How often should you post on social?

This question comes up frequently in marketing discussions and social media planning meetings. With the various blog posts and articles that cover this topic, many answers are at our fingertips: on our smartphones or being streamed into our social network feeds as we speak. However, are the answers you find likely to be correct? Probably not. To help understand why, let’s take a more every-day...

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How To Bring Social Skills Back To Social Media Marketing

Social media has become a very important marketing channel for brands, and if well executed, has the ability to deliver impressive outcomes. The problem is that so many brands fail to understand that their social media is a two-way dialogue rather than a one-way broadcast, and ignore many of the social norms and rules we apply in face-to-face conversation. Here are a few common things we...

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The Paid Social Media Revolution

2015 has been a very exciting year for social media marketers with Instagram, Pinterest and Snapchat releasing advertising products; meaning social media advertisers now have a wider range of options to choose from, and larger markets in which to promote their brands. If your brand doesn’t engage in paid social advertising already, here are a few reasons why it should. Paid Social Media is cost...

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