5 Examples of Strong Digital Marketing Campaigns

There are more digital marketing channels to choose from than ever before, and they all present their unique strengths and challenges. However, many brands use all marketing channels to broadcast the same marketing message, which is usually "buy my stuff!" In this post, I will highlight some techniques and strategies used by brands who have succeeded with specific marketing channels that you...

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How often should you post on social?

This question comes up frequently in marketing discussions and social media planning meetings. With the various blog posts and articles that cover this topic, many answers are at our fingertips: on our smartphones or being streamed into our social network feeds as we speak. However, are the answers you find likely to be correct? Probably not. To help understand why, let’s take a more every-day...

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The Paid Social Media Revolution

2015 has been a very exciting year for social media marketers with Instagram, Pinterest and Snapchat releasing advertising products; meaning social media advertisers now have a wider range of options to choose from, and larger markets in which to promote their brands. If your brand doesn’t engage in paid social advertising already, here are a few reasons why it should. Paid Social Media is cost...

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