What the new AdWords Exact Match changes mean for your Ad Campaigns

Your Action Plan for the New Adwords Exact Match Rules   If you work on Google AdWords accounts, you are no doubt familiar with the new changes to exact match keywords that include 'close variants'. While the consensus from marketers is that this shift is not ideal for performance marketing, I am going to focus on what you can do to maximise your campaign performance as a result of this...

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How to get stats and customize columns using Metrixa AdManager

Metrixa AdManager lets you manage your Facebook Ad Campaigns quickly, easily, and from anywhere.  Today's tutorial is about how to download and view statistics and customizing your columns. In a nutshell:   click Get Statistics at the top bar select your date range of the campaigns you want to download and click okay To customise your columns, change the view in the bottom left...

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Tutorial: How to Create Campaigns, Ad Sets & Ads with Metrixa AdManager

Metrixa AdManager lets you manage your Facebook Ad Campaigns quickly, easily, and from anywhere. This video tutorial shows you how to create ad campaigns, ad sets and ads in Metrixa AdManager. Just want the juicy details? Here they are:   Select Campaigns, Ad sets or Ads from the Manage panel (bottom-left) Click the Add button at the top. A new blank campaign, ad set or ad will be...

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Tutorial: How to Sign in and download Facebook Ad Campaigns with Metrixa AdManager

    Metrixa AdManager helps marketers do more with their Facebook ad campaigns in less time. Check out this video tutorial to learn how to sign in, download your first campaign and start using Metrixa AdManager. For those of you without time to watch, or just wanting the summary:   Open Metrixa AdManager Sign in with your Metrixa account (sign up for a free trial) Use the app...

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Guide to Facebook Ads (Pt. 4): Local Awareness, Events & Offers

Facebook offers a huge range of ads for many specific marketing objectives. However, most advertisers tend to either a) under-utilise the more niche ad types, b) opt to boost posts or c) concentrate solely on ads focused on engagement or website visits. In this post, we will cover some of the more niche ad types that you can use when promoting local business, events, and special offers....

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How to get the most from Google Data Studio 360

Google have released their latest offering, Data Studio 360 in both a free and premium version. While the tool itself is fantastic, the one recurring question I get from customers is "what does it actually do?"   When you go to the Google Data Studio page, you are greeted with this explanation:   Tell beautiful stories with your data. Google Data Studio 360 (beta) turns your data into...

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A Guide to Facebook Ads (Pt. 3): Website Traffic & Leads

Most companies see Facebook as a good communication and brand awareness tool, and for good reason. However, not many advertisers realise the potential for Facebook ads to drive targeted traffic to their websites. Continuing with our series of posts about Facebook ads, this week's topic covers the best ads that drive traffic, leads and sales to your website. You can also see our previous...

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A Guide to Facebook Ads (Pt. 2): Mobile & Desktop Apps

  Following on from our previous post about Facebook ads that drive likes and engagement, this week, we’ll be looking at the different ad formats for promoting your apps.   Mobile and Desktop Apps   Facebook is a great place to promote apps, primarily because people are on the target devices at the time, and advertisers have the ability to target niche interests, demographics and...

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Facebook Ads Series (Pt. 1): Engagement & Likes

Most advertisers are aware of Facebook’s 'boosted' posts, which allow you to reach a broader audience with your selected Facebook posts. However, not many people realise that there are a lot more ad formats and options available depending on what you are looking to achieve. Similar to Twitter, Facebook organises their ad products based on the objective that the advertiser wants to focus on....

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5 Examples of Strong Digital Marketing Campaigns

There are more digital marketing channels to choose from than ever before, and they all present their unique strengths and challenges. However, many brands use all marketing channels to broadcast the same marketing message, which is usually "buy my stuff!" In this post, I will highlight some techniques and strategies used by brands who have succeeded with specific marketing channels that you...

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