How to pick the best Attribution Model for your AdWords campaigns

Google has recently announced an expanded beta testing of AdWords Attribution Modelling.  While attribution modelling is a staple part of data analysis, it may be unfamiliar to some AdWords marketers. If you are suddenly seeing attribution settings in your AdWords account and want to know how to make the most of it, this is the post for you.   The attribution problem When you look at your...

Continue reading

Dear Marketers, please stop calling everything "king"

Every morning I open my feed reader to see what is happening in my industry, expand my knowledge, discover something new, and hear what some knowledgeable people have to say about topics that impact myself & what I do.   And almost every morning, I see headlines saying, "insert word here is king". The obvious (and least eye-roll inducing) example is "content is king", but it seems that we...

Continue reading

5 things to check before partnering with a digital agency

  Choosing any business to partner with yours is a difficult proposition, and the wrong decision can cost your company dearly. I recently discussed this topic with a very savvy CEO who was frustrated after severing ties with their agency. After a lengthy discussion (and several glasses of wine), here is the shortlist.   1: Are they focused on your objectives? Have you ever spoken to a marketer...

Continue reading

5 Video Ad Campaigns (and what makes them so great)

  It’s no secret that video marketing is on the rise. And with that, the proliferation of video ads are rising too.   The reason? YouTube ensures that your consumers are engaged – they see, hear, and spend time watching your ad. The average person spends over 9 hours on video per month; millennials, in particular, rake in over 14 hours. And that’s just for desktop.   In Australia...

Continue reading

Why selling isn't working for you on Social Media - and what you can try instead

Why isn't social selling working for you on Social Media?   Social media channels are full of businesses trying their hardest to sell their products and services to an audience that isn't listening.  As a result, the business receives low engagement and conversion rates and wastes valuable marketing budgets on channels that do not deliver returns. Why not try something different?   Many...

Continue reading

Stricter Facebook Ad Guidelines To Be Enforced

Stricter Facebook Ad Guidelines Enforcement Coming Soon In response to the user and advertiser community, Facebook is rolling out stricter ad and landing page quality requirements over the next few months. While some genuine advertisers will find the need to make some adjustments, overall, this is going to be a good thing for everyone involved.   While it is not 'rampant', there is a...

Continue reading

Using New AdWords Quality Score Data to Improve Campaign Performance

  Google AdWords Quality Score is a measure of how relevant your ads and landing page experience are for your target audience. New data available in your AdWords campaigns gives us more insight into the quality score and how to improve it, if you know how.   ABOUT QUALITY SCORE In AdWords, the quality score is a number assigned to your ads based on how likely someone is to click on your ad;...

Continue reading

What the new AdWords Exact Match changes mean for your Ad Campaigns

Your Action Plan for the New Adwords Exact Match Rules   If you work on Google AdWords accounts, you are no doubt familiar with the new changes to exact match keywords that include 'close variants'. While the consensus from marketers is that this shift is not ideal for performance marketing, I am going to focus on what you can do to maximise your campaign performance as a result of this...

Continue reading

How to get stats and customize columns using Metrixa AdManager

Metrixa AdManager lets you manage your Facebook Ad Campaigns quickly, easily, and from anywhere.  Today's tutorial is about how to download and view statistics and customizing your columns. In a nutshell:   click Get Statistics at the top bar select your date range of the campaigns you want to download and click okay To customise your columns, change the view in the bottom left...

Continue reading

Tutorial: How to Create Campaigns, Ad Sets & Ads with Metrixa AdManager

Metrixa AdManager lets you manage your Facebook Ad Campaigns quickly, easily, and from anywhere. This video tutorial shows you how to create ad campaigns, ad sets and ads in Metrixa AdManager. Just want the juicy details? Here they are:   Select Campaigns, Ad sets or Ads from the Manage panel (bottom-left) Click the Add button at the top. A new blank campaign, ad set or ad will be...

Continue reading