A Guide to Facebook Advertising (Part 4) - Local Awareness, Events and Offers

Facebook offers a huge range of ads for many specific marketing objectives. However, most advertisers tend to either a) under-utilise the more niche ad types, b) opt to boost posts or c) concentrate solely on ads focused on engagement or website visits. In this post, we will cover some of the more niche ad types that you can use when promoting local business, events, and special offers....

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How to get the most from Google Data Studio 360

Google have released their latest offering, Data Studio 360 in both a free and premium version. While the tool itself is fantastic, the one recurring question I get from customers is "what does it actually do?"   When you go to the Google Data Studio page, you are greeted with this explanation:   Tell beautiful stories with your data. Google Data Studio 360 (beta) turns your data into...

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A Guide to Facebook Advertising (Part 3) – Website Traffic and Leads

Most companies see Facebook as a good communication and brand awareness tool, and for good reason. However, not many advertisers realise the potential for Facebook ads to drive targeted traffic to their websites. Continuing with our series of posts about Facebook ads, this week's topic covers the best ads that drive traffic, leads and sales to your website. You can also see our previous...

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A Guide to Facebook Advertising (Part 2) – Mobile and Desktop Apps

  Following on from our previous post about Facebook ads that drive likes and engagement, this week, we’ll be looking at the different ad formats for promoting your apps.   Mobile and Desktop Apps   Facebook is a great place to promote apps, primarily because people are on the target devices at the time, and advertisers have the ability to target niche interests, demographics and...

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A Guide to Facebook Advertising (Part 1) - Engagement and Likes

Most advertisers are aware of Facebook’s 'boosted' posts, which allow you to reach a broader audience with your selected Facebook posts. However, not many people realise that there are a lot more ad formats and options available depending on what you are looking to achieve. Similar to Twitter, Facebook organises their ad products based on the objective that the advertiser wants to focus on....

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5 Examples of Strong Digital Marketing Campaigns

There are more digital marketing channels to choose from than ever before, and they all present their unique strengths and challenges. However, many brands use all marketing channels to broadcast the same marketing message, which is usually "buy my stuff!" In this post, I will highlight some techniques and strategies used by brands who have succeeded with specific marketing channels that you...

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How To Identify and Fix Performance Issues in Your SEM Campaigns

  One of the most common criticisms I hear about search engine marketing is that it does not deliver a good return on investment (ROI). Check out SEM myths debunked to learn more about why this isn’t true. From my experience, campaigns that experience poor ROI usually suffer from one or more of the following issues: Poor structure/configuration Conversion leaks Lack of...

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5 Big SEO Redirect Mistakes And How To Avoid Them

When most people think about SEO today, we focus on areas such as content, public relations, and social signals. While these are vital components, some companies are missing the most fundamental issues that may be holding their organic search performance back. Redirects are one of those factors that, while most of us understand are important for SEO, not many of us know exactly where they need...

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How To Get Your Conversion Rate Into Double Digits

Conversion rate plays a pivotal role in digital marketing and the overall profitability of your website. However, it is also something that most companies neglect. There have been plenty of studies that show average conversion rates across specific categories and the web as a whole. 2015 Estimates include 1.40% (Moz), 2.32% (Monetate), and 2.35% (Wordstream). All these estimates paint a fairly...

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Clever Digital Marketing Campaigns That Think Outside Of The Box

Digital marketing has an unwavering focus on data analysis, insight and measurement – and with good reason. However, by only concentrating on using data for marketing purposes, there has been a slight tendency to overlook the creative aspects of marketing, which are just as important. So in this post, I wanted to highlight some ingenious and innovative ways that brands have found to promote...

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