Google has recently announced an expanded beta testing of AdWords Attribution Modelling.  While attribution modelling is a staple part of data analysis, it may be unfamiliar to some AdWords...

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Every morning I open my feed reader to see what is happening in my industry, expand my knowledge, discover something new, and hear what some knowledgeable people have to say about topics that impact...

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  Choosing any business to partner with yours is a difficult proposition, and the wrong decision can cost your company dearly. I recently discussed this topic with a very savvy CEO who was frustrated...

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  It’s no secret that video marketing is on the rise. And with that, the proliferation of video ads are rising too.   The reason? YouTube ensures that your consumers are engaged – they see,...

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Why isn't social selling working for you on Social Media?   Social media channels are full of businesses trying their hardest to sell their products and services to an audience that isn't...

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Stricter Facebook Ad Guidelines Enforcement Coming Soon In response to the user and advertiser community, Facebook is rolling out stricter ad and landing page quality requirements over the next...

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